In a world full of noise, data, and fleeting hype, simply looking isn't enough.
As a trend watcher, I see it every day: organizations missing opportunities, not because they don't want to change, but because they don't see what's really happening.
In Trendslation, I teach you how to see more clearly, pick up on signals earlier, and translate trends into decisions that matter. You'll discover how your brain filters reality—and how you can break those automatic patterns to learn to perceive differently.
Central to this keynote is our own 5T model - practical trend vision I developed at Whysguys. It provides direction in a world full of movement and consists of five universal trend drivers: Tribe, Thrill, Trust, Tech, and Touch.
Together, they form a sharp lens with which you can structurally interpret, filter, and translate trends into impactful choices for your brand, market, or organization.
For whom?
- Hospitality, food, and retail entrepreneurs
- Hospitality professionals
- Innovation managers and marketers
- Creative and strategic teams
What you'll discover:
- How to sharpen your perspective and recognize trends faster
- How to move from observation to meaningful action
- How to use your brain as an ally instead of an obstacle
- How the 5T model helps you filter and translate trends effectively
Why book?
As a trend watcher, strategist, and entrepreneur, I've been working at the intersection of innovation, brand building, and behavioral change for 20 years.
With my background in food, drinks, and hospitality, I help organizations not only see what's going on but, more importantly, act on it.
Trendslation isn't just a talk about trends, but a practical session about observing, choosing, and setting a course. With fresh examples, sharp insights, and a model that sticks.
